The New Know: Innovation Powered by Analytics by Thornton May, Hardcover

The New Know: Innovation Powered by Analytics by Thornton May, Hardcover

Learn to manage and grow successful analytical teams within your businessExamining analytics-one of the hottest business topics today-The New KNOW...

Product Details

ISBN-13:9780470461716
Publisher:Wiley
Publication date:09/28/2009
Series:Wiley and SAS Business Series , #23
Pages:256
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)
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Overview

The New Know: Innovation Powered by Analytics by Thornton May

Learn to manage and grow successful analytical teams within your business

Examining analytics-one of the hottest business topics today-The New KNOWargues that analytics is needed byall enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next.

This innovative book covers

  • Where analytics live in the enterprise
  • The value of analytics
  • Relationships betwixt and between
  • Technologies of analytics
  • Markets and marketers of analytics

The New KNOW is a timely, essential resource to staying competitive in your field.